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Showing posts from June, 2009

What’s in it for me?

This blog is a reprint of a story I wrote for our church newsletter. I thought it might be a nice quiz for everyone. Any good business leader knows that marketing is essential to success. Customers must know that a product is going to meet a need or desire in their life. One of the ways companies attempt to convince people that their product is essential is through slogans. Let’s take a look at some slogans and see if you can guess the product. The answers are at the end of this article. 1921 – A car for every purse and purpose 1969 – It's the real thing 1971 – You deserve a break today 1984 – Where’s the beef 1988 – It’s everywhere you want to be 2001 – 1,000 songs in your pocket 2009 – Trust me – I’m a doctor We all want to know what’s in it for us. We are driven by our consumer mindset, and we can be easily offended when our church does not meet our felt needs. So, why do we want you to be part of this church fa