Skip to main content

What’s in it for me?

This blog is a reprint of a story I wrote for our church newsletter. I thought it might be a nice quiz for everyone.

Any good business leader knows that marketing is essential to success. Customers must know that a product is going to meet a need or desire in their life. One of the ways companies attempt to convince people that their product is essential is through slogans. Let’s take a look at some slogans and see if you can guess the product. The answers are at the end of this article.

1921 – A car for every purse and purpose
1969 – It's the real thing
1971 – You deserve a break today
1984 – Where’s the beef
1988 – It’s everywhere you want to be
2001 – 1,000 songs in your pocket
2009 – Trust me – I’m a doctor

We all want to know what’s in it for us. We are driven by our consumer mindset, and we can be easily offended when our church does not meet our felt needs. So, why do we want you to be part of this church family? I hope you aren’t looking for a slick marketing approach because we aren’t hiding our strategy.

First, we want to reach people. Our explicit purpose is to identify people who are seeking God, and help them find Him.

Second, we want people to grow in their knowledge of God. We want to help each other sort out our confusing lives with solid biblical teaching and contemporary application.

Third, we want people to grow in their service with God. As we learn more about our incredible God, we grow in our desire to serve Him. We want to help everyone find their place and purpose in the church family and in our community.

Lastly, we want to send people out. We are a Kingdom minded church. We want everyone to know the amazing love of God. And, we are willing to go wherever our God sends us.

Reach. Teach. Serve. Send.

I know it’s not a very catchy slogan. Perhaps some of our creative minds in our church can craft a catchy slogan for us. I’ve heard that some of our kids are great at making songs that go with the free credit report song. Here is your chance to be a star. In the meantime, we are going to focus on being clear about our purposes and intentional about ministry.

1921 – GM
1969 – Coca-Cola
1971 – McDonald’s
1984 – Wendy’s
1988 – Visa
2001 – Apple Ipod
2009 – Dr. Pepper

Comments

Popular posts from this blog

Why people don't go to church

As a pastor, one of the consuming questions with which I wrestle is “Why don’t people go to church?” In particular, the question is “Why don’t people come to my church?” If you doubt that people are opinionated, ask this question to a group of church people on a Wednesday night. I’ve studied church growth for several years, and I have a number of opinions about the matter myself. But, I wonder if we are asking the right question to the wrong people.

Several researchers in the last few years have begun asking people who don’t attend church why they don’t attend church, and the answers are interesting. George Barna asked this question and provided the answers in his book, Grow Your Church from the Outside In. The top five reasons that people gave for not attending church comprise 83% of the reasons why people don’t come to church.

1. No time; schedule conflicts; working 26%
2. Not interested; nothing to offer; no reason 16%
3. Don’t know 15%
4. My beliefs are different than the church’s 14%
5…

Casper the friendly atheist

Allow me to put on my educational hat for a review. I freely admit that it is much easier to critique a book than it is to write one.

Book review: Jim and Casper Go to Church

I recently read a new book, Jim and Casper Go to Church, and it has sparked my thinking related to church growth. Jim (a former Pentecostal preacher) hired Casper (a self-proclaimed atheist) to attend church services with him and give his impressions of the services. The premise of the book was irresistible to me as I wish to see the church from the blind side of Johari’s window. I enjoyed the case studies in this book, but I think the authors went too far with their applications.

Jim and Matt’s book was worth the read for me because it made me think, but not for the reasons the authors intended. All truth claims must be evaluated before acceptance into the core of church life. I think that this book fails to provide compelling evidence of truth for most churches.

From a research standpoint the book says more than it…

The Hypocrisy Card

Several years ago I served as pastor of a church in Alabama. I was energetic and frequently visited people door-to-door style like a candy bar salesman. During one such encounter a husband and wife (Let’s call them Bob and Susan.) invited me into their home. The couple’s house was adjacent to our church property, and from their living room window you could see right into my church office. I was exuberant as I presented my pitch to the party. After a few minutes of my exquisite presentation, I extended the invitation for the couple to join us for worship.

As I paused and pondered the precision of my performance, Bob quickly enlightened me concerning the dysfunctional nature of our church. Bob said that they no longer attended church (our church in particular) because people in the church are hypocrites. He cited numerous examples of hypocrisy including Sunday school teachers who frequented bars. He saw people from our church at these polluted places that he also patronized for…uhm… rese…